Sharper feedback
Reactions come from the profiles that truly matter in your market, instead of being diluted across a population that is too broad.
Custom Offer
Get a synthetic population calibrated to your market.
When the standard panel is not enough, Pollitics can design a custom population aligned with your sector, segments, constraints, and critical questions. You get a testing base that is more precise, more defensible, and more useful for fast decisions.
Framed around your market
Calibrated to your segments
Delivered inside Pollitics
Why it matters
A service built to increase the value of every test.
The more specific your market is, the greater the value of a dedicated population. You reduce noise, increase relevance, and get reactions that are closer to your actual stakes.
More credible decisions
You can test an offer, wording, price, or launch with a discussion base built around your actual commercial tensions.
A hard-to-copy asset
Your population becomes an internal working asset: more relevant than generic audiences, faster than fieldwork, and more reusable than a one-off project.
What is included
€2,500 for a defined package, not a vague promise.
The package follows the core Pollitics proposal: customer-knowledge analysis, behavioral modeling, and operational integration inside the product for ongoing exploration.
CRM and market-knowledge analysis
We work from the data and signals already available: purchase history, segmentation, usage patterns, market knowledge, and the variables that actually matter for population design.
Behavioral and attitudinal modeling
We rebuild realistic profiles with their satisfaction drivers, blockers, usage scenarios, and watch-outs so the resulting digital twin is actually usable.
Integration into Pollitics
The population is delivered inside Pollitics with a usable segmentation framework so teams can test messaging, offers, scenarios, and decisions without starting over.
We start from your business reality, not from an empty template.
Every project starts with your use case: who you need to represent, which gaps must appear, which objections must surface, and which decisions you need to secure. Then we build a population that is operational inside Pollitics and ready to be questioned like a live testing environment.
Useful segmentsWe isolate the variables that truly structure reactions: role, maturity, income, buying context, sensitivities, blockers, and exposure to risk.
Usable signalThe population is designed to surface readable contrasts, not simply to reproduce an abstract average.
Fast activationOnce delivered, your population can be used inside Pollitics to test offers, messaging, pricing, concepts, or product decisions.
Especially relevant for demanding target populations.
This offer makes the most sense when segments are complex, specialized, or too sensitive to be approached correctly with a broader public panel.
- B2B markets with very different decision-makers, influencers, or buyers
- Regulated, technical, or expertise-heavy markets
- Launches where positioning and pricing must be extremely accurate
- Cases where one missed objection can be costly in adoption or credibility
Process
How the engagement works.
Strategic framing
We clarify your market, priority segments, the decisions to inform, and the tensions that must be represented inside the population.
Build and calibration
We model profiles, perception gaps, and response dynamics to produce a population that stays coherent with your market reality.
Activation and use
The population is integrated into your Pollitics workflow so you can launch tests immediately and compound value over time.
Next step
If your market is specific, your testing population should be too.
Tell us about your target, your market, and the type of decision you want to secure. We will quickly tell you whether a custom population can create a meaningful edge in your case.